Briggs & Stratton, the outdoor power equipment provider, is one of a number of household brands entering the renewables market. In this interview they discuss what prompted them to acquire energy storage biz SimpliPhi Power. They describe the desire to expand their offerings and amplify their backup generator capabilities for a larger customer base. Another company to jump on the bandwagon is appliance and wind energy giant GE who is white-labeling inverters made by GoodWe.