Aurora lays out four critical questions asked by solar prospects and discusses best ways to answer them in a way that helps to close a sale. The questions are about savings, details about the install, possible need for storage and the payback period. Aurora offers this info in tandem with a Sales Follow-Up Kit that digs into each question more deeply. The kit includes info on the complexity of electric bills, how to address customer pain points about design, what they need to know about storage, and equations for calculating simple payback periods and net revenue.