Spenser Meeks, founder of Apex Presentations and lead trainer for RE+, joins Nico Johnson to explain why 60% of solar presentations fall flat. They discuss an effective storytelling-first approach that hooks attention, builds trust, and sets the stage for better deals and more memorable conversations. Spenser looks at how emotional engagement wins over technical features, why a 30-point font can make or break your deck, and how to structure conversations that build connection, not confusion. The video is below.