This article discusses nine ways companies can effectively tap CRMs and sales apps for better sales, focusing on the most common challenges businesses experience. These include: 1) removing the need for manual transfer of data with mandatory global data fields that automatically transfer data between systems, 2) making data easy to find for the whole team by syncing customer data with one operations tool, 3) homogenizing intake of info for best practices using an intake app with required fields, 4) automating workflow by using reminders for multiple processes, 5) making sure your software has a native mobile app with offline capabilities.